Why should event organizers offer free Wi-Fi to their fans?
Using free Wi-Fi – what options does this offer for the organizer and what benefits do the fans get?
Since smartphones have become an everyday companion, many event attendees naturally carry their phones with them at all times. Every visitor uses them, especially when free Wi-Fi is available. For this reason, the call for free Wi-Fi is growing louder – free Wi-Fi is in high demand in stadiums, at concerts, conferences, and other large events.
But what's the truth behind all the Wi-Fi hype? And why should event organizers follow suit and provide free Wi-Fi access to their attendees? We summarize the benefits for you:
Image gain
With a fixed Wi-Fi installation, event organizers can achieve a long-term image improvement over the competition and become more popular with their fans, as they offer them added value to the live event.
Infotainment
Fans can use the infotainment programs regularly and easily, as they have easy access to information, media offerings and many other contents that they would not have without Wi-Fi.
There are numerous possible interaction options for fans :
- Live statistics
- Access to different camera settings, image repetition
- Live polls and voting tools
- Tipping, winning or other mini-games
- Community building through communication with other fans (chats, forums, etc.)
Analysis tools
User behavior can also be recorded and analyzed via Wi-Fi. This allows for long-term, targeted changes and offers to be defined that are specifically tailored to event attendees.
communication
Links to sponsors and clubs are easier to establish and enable the offering of exclusive material to visitors. Information is more easily accessible to fans and can also be disseminated much more quickly via apps, YouTube, and other social networks.
"Wi-Fi offers significant added value "
- Recording of live statistics of usage behavior
- Individual offers based on information about the interests and preferences of fans
- Greater marketing reach
- Dialogue marketing
- Improved sponsor placement
- Stronger fan loyalty
- User-generated content
- New ways to generate revenue
"Wi-Fi is our work"
Sources: Focus - Why Bundesliga clubs are completely networking their football stadiums , accessed on 22 May 2017
Split:
New Year's Eve effect in stadiums
Backstage Conference daho.am 2017